What’s Next for Spotify and NAVER in Korea After a Stockholm Summit
Spotify’s partnership with NAVER, Korea’s leading digital platform, is built around one simple goal: making it easier for listeners in Korea to discover and enjoy audio across the apps they already use. This week, our co-CEOs Alex Norström and Gustav Söderström welcomed NAVER CEO Sooyeon Choi to Spotify’s Stockholm headquarters to align on the next phase.
The meeting was a chance to review early progress, exchange perspectives on our respective platforms, and set shared priorities.
“Korea plays a defining role in global music culture, and Spotify sees it as a market where local creativity and global connection intersect powerfully,” said Alex. “Our partnership with NAVER reflects our belief that the most meaningful growth comes from combining global reach with strong local ecosystems.”
Since launching the partnership in November 2025, we’ve brought Spotify into more places across NAVER’s ecosystem, including Maps, Search, and NAVER+ Membership. More recently, we completed the rollout of NAVER single sign-on (SSO) integration, making it easier for users in Korea to access Spotify.
“This meeting reinforced the strong foundation we are building with Spotify and the long-term potential of our partnership in Korea,” said Sooyeon. “By bringing together our respective platforms and capabilities, we are focused on deepening this collaboration for users in Korea to discover and experience music and audio content.”
During the visit, teams from both companies also met to dig into how our platforms connect and where we can work more closely next.
“Strong partnerships are built not just on shared ambition, but on how platforms connect and evolve together,” said Gustav. “This meeting was about leadership alignment, getting clear on priorities, and how our platforms and teams can continue working together in a thoughtful, long-term way.”
