ENHYPEN and Spotify Unleash ‘DESIRE’ With Immersive Pop-up Experiences in Seoul, Tokyo, Jakarta, and LA
This summer, Spotify and ENHYPEN invited fans to step inside the world of DESIRE : UNLEASH with MAISON ENHYPEN—a multisensory pop-up experience celebrating the K-Pop group’s sixth mini album. In Seoul, Tokyo, Jakarta, and Los Angeles, ENGENEs immersed themselves in the album’s core themes: passion, romance, and transformation.
Inside MAISON ENHYPEN, fans explored thoughtfully designed interactive zones inspired by tracks from DESIRE : UNLEASH, offering them the chance to experience the energy and emotion of the music firsthand.
The pop-up also featured displays of ENHYPEN’s festival performance outfits and props, hidden Easter eggs revealing glimpses of each member’s personal Spotify playlists, and exclusive merchandise—including postcards with handwritten messages from the members.
Members JUNGWON, HEESEUNG, JAY, JAKE, SUNGHOON, SUNOO, and NI-KI stopped by the Seoul pop-up to experience MAISON ENHYPEN for themselves and host a special press conference. During the event, the group shared insights into their new mini album and how they’re bringing fans into their creative world through the MAISON ENHYPEN experience.
“Our lead single ‘Bad Desire (With or Without You)’ expresses an overpowering desire to turn you into a vampire,” explained SUNOO. “It’s a pop song with a sleek, chic mood. One of the key lines is, ‘A heaven without you must be like hell, but hell where I embrace you must be like heaven.’ Beyond the paradoxical lyrics, the song also reflects our own emotions, our desire to stay connected with ENGENEs.”
Added member HEESEUNG: “We’ve been collaborating with Spotify on a variety of projects. So it’s such an honor and joy to be working with Spotify again for MAISON ENHYPEN in celebration of the release of DESIRE : UNLEASH. I hope many ENGENES enjoy the event!”
HEESEUNG & JUNGWON
SUNGHOON, SUNOO & JAY
A grand finale in Los Angeles
As the final curtain fell on the US leg of ENHYPEN’s WALK THE LINE tour, Spotify pulled out all the stops, hosting an exclusive, intimate event that brought the MAISON ENHYPEN experience to Los Angeles. Dedicated ENGENEs—some lining up as early as 8 AM—were welcomed into a stripped-down “manor of desire” for a night to remember.
The highlight of the evening? A live, exclusive Q&A with the band, hosted by actor and longtime fan Justin H. Min. Amid a star-studded crowd that included Alan Chikin Chow, Carter Kench, Haley Kalil, Mario Selman, and Nava Rose, ENHYPEN dished on everything from their dream of an Australian tour stop to their favorite LA food haunts, all while reaffirming their dedication to their beloved fans.
JAY
NI-KI, JAKE, HEESEUNG, SUNOO, JAY, SUNGHOON & JUNGWON
NI-KI, JAKE, HEESEUNG, JUNGWON, SUNOO, JAY & SUNGHOON
JUSTIN H. MIN
A digital surprise for fans everywhere
For ENGENEs worldwide, Spotify offered a special digital surprise for a limited time: The This Is ENHYPEN playlist contained a quiz that would unlock a personalized, digital handwritten message from one of the members.
DESIRE : UNLEASH makes its mark
Even before its release, DESIRE : UNLEASH was making waves on Spotify, landing a spot among the top 10 Countdown Pages globally for presaves—a testament to the anticipation surrounding ENHYPEN’s latest work and their growing international influence. On June 5, the mini album’s release day, “Bad Desire (With or Without You)” debuted as the highest new entry on Spotify’s Daily Top Songs Charts in both South Korea and globally.
“So many people came together and worked hard on this album, so I’m incredibly happy to see it doing so well,” said member SUNGHOON. “Above all, the fact that our ENGENEs are really enjoying it makes me so happy.”
“It’s been thrilling to witness ENHYPEN’s incredible growth, having supported their journey over the years,” added Jungjoo Park, Head of Music at Spotify Korea. “Their dedication to their fandom truly aligns with Spotify’s commitment to bringing fans closer to the artists they love, so we’re really happy to be celebrating the launch of their mini album with them and their fans in such a special way.”
From immersive pop-ups to personalized virtual experiences, ENHYPEN and Spotify are redefining the boundaries of fan engagement. Whether you made it in person to a MAISON ENHYPEN or are now streaming it online, everyone’s swept up by DESIRE : UNLEASH.
