Spotify’s Tunetorials Brings Advertising Strategies to Life With Beats You Won’t Forget
Spotify Advertising is launching a new campaign for marketers: Tunetorials, where catchy beats meet proven strategies. It’s the easiest (and most fun) way to learn how Spotify helps advertisers of all sizes reach the right audience, at the right moment, with the right message.
With original songs and music videos, Tunetorials gives advertisers a rundown of Spotify’s full range of ad tools and proof points, plus tips on how to make the most of them. From building a multi‑format strategy to tapping into Spotify’s unique audience insights, Tunetorials turns ad education into bops you’ll want to play on repeat.
Spotify has been hard at work this year making it easier than ever for advertisers to buy, create, and measure campaigns on our platform. During our first Spotify Advance event in April, we introduced a suite of new ad solutions to help brands meet their goals. Tunetorials keeps that momentum going, building on the success of previous campaigns like Spreadbeats and Song for Every CMO—both recognized globally for creativity and effectiveness.
“We created Tunetorials based on a simple idea: What if learning about Spotify Advertising could be as fun as using Spotify?” said Bridget Evans, Global Head of Business Marketing, Spotify. “Tunetorials are our way of blending education with entertainment so it doesn’t feel like a chore. We know our audience loves creativity and music, so we met them there, transforming how-to lessons into original songs and music videos. It’s a surprise-and-delight campaign that showcases the full power of our platform, while also inspiring brands and agencies to see Spotify’s suite of ad solutions in a whole new way.”
In true Spotify fashion, we teamed up with six emerging artists across genres to create the Tunetorials album.
“Linking up with Spotify Advertising on Tunetorials was a much-needed creative challenge,” said artist Carter Ace. “Growing up, I was always more of an auditory and visual learner, and I valued programs that could educate while incorporating modern musical elements. The fact that the team trusted me to be on the project that tackles everything I just mentioned is already a blessing—not to mention that we made a banging song that’ll still fit on your playlist.”
Ready to level up your ad game? Hit play on the tracks below to get started:
“How to Run a Multi-Format Campaign” featuring Carter Ace
Carter Ace’s laid‑back, genre‑blending style is the perfect backdrop for mixing formats. Pair audio, video, and display ads to see sales lift soar—up to 90% higher than audio alone.
“How to Measure Campaign Performance” featuring Alex Lilly
Alex Lilly’s sharp, indie‑pop edge turns measurement solutions into music, showing how brand lift, web traffic, conversions, and even offline sales prove your ads are hitting the mark.
“How to Drive ROI With Your Campaign Setup” featuring BIG SIS
BIG SIS brings bold, high‑energy beats to the art of smart spending, showing how targeted media buys on Spotify can boost your performance and ROI.
“How to Create Ads for Spotify” featuring The Shivers
The Shivers’ punchy vibe makes ad creation feel effortless, from using free tools like Spotify’s Gen AI Ads to repurposing creative assets you already have.
“How to Reach Your Target Audience” featuring Parbleu
Parbleu’s smooth, funky groove sets the tone for perfect timing. This track spotlights how, with more than 696 million users globally, Spotify’s first‑party data helps you reach the right people exactly when they’re ready to listen.
“How to Track Your Ad’s Success” featuring House of EL
With House of EL’s soulful sound, this track dives into the Spotify Pixel: your tool for retargeting, optimizing, and tracking exactly how listeners respond to your ads.
Bonus content
In addition to dropping the digital album, we’re putting Spotify directly into select media buyers’ hands with a limited-edition Tunetorials vinyl. Each record features all the Tunetorials tracks, plus a bonus insert with even more details and proof points for each tutorial.
But that’s not all. We’re also releasing three music videos to accompany the album, making the Tunetorials experience bigger, bolder, and even more fun.
Watch and jam along to the Tunetorials music videos below:
From early concepting to big brand moments, Spotify’s Tunetorials makes it easy to fine-tune your strategies and amplify your impact, one beat at a time.
